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The story of Van Cleef & Arpels jewelry is probably one of the most interesting ones. This amazing luxury house established the landscape of modern jewelry since 1906. This month they are launching the evolution of their Perlée collection, called Perlée Couleur. This new collection is the perfect symbol of Van Cleef & Arpels DNA: from innovative design to inspiration, all elements are gathered to build an outstanding jewelry collection.

Despite the fact Van Cleef & Arpels alhambra jewelry replica is one of the most established jewelry brand in the world, they remain true pioneers in their industry. When Alfred Van Cleef and Salomon Arpels decided to found the company in 1896, they had this extraordinary vision of a Brand that would navigate across decades of success based in innovation, passion, inspiration and the love for excellence at work. They were the first Jeweler to establish their company at Place Vendôme in Paris in 1906, which for that time was a true challenge. And since then the path of the Jewelry House was shaped with innovative milestones.

In 1925, the company Van Cleef & Arpels Clover Necklace Knockoff won the grand prize at the International Exhibition of Modern Industrial and Decorative arts with an historical piece “Le Bracelet aux Roses”. This international exhibition was at the foundation of the French luxury dominance in the world in terms of style and creation. That is why the story of Van Cleef & Arpels is so connected to this idea of “luxe à la Française”.

Cheap van cleef & arpels perlee ring

Cheap van cleef & arpels perlee ring

In 1933, Van Cleef & Arpels jewelry replica registered a French Patent N. 764966 for a specific Gem setting called “Serti Mysterieux“. This technique was revolutionary as for the first time the prongs allowing the Gem setting were invisible. Each stone is facetted onto gold rails less than two-tenths of a millimeter thick. This special technique requires not only an extended knowledge of the Gems nature but also a very precise design construction. It needs more than 300 hours of work to accomplish one piece. Van Cleef & Arpels Perlee bracelet replica continues the production of limited pieces every year for the pleasure of some happy few. This settled the spirit of innovation and Jewelry mastery of the French House.

In 1954, they create an affordable yet qualitative collection of little animals inspired by the cartoon style. This aim to bring a more casual and affordable collection is something that will inspire the Luxury House until today. The Perlée Couleur collection is completely aligned with this philosophy.

During the decades, Van Cleef & Arpels ring replica innovated and developed its aura around the world. In 1974, they are the first Jewelry House to open a store in Japan. Over the years, the luxury house continued independently its development until 1999 when the Swiss Luxury group Richemont aquires 60% of the capital. The other main shareholders being the Arpels family and the Italian Fingen. In 2011, Richemont buys more shares and obtains 80% totally. The Richemont group has an extraordinary track record in terms of luxury business management. They had already in their portfolio brands like Cartier, Piaget, Vacheron Constantin or Baume & Mercier among other brands. This change brought a true solid position for Van Cleef & Arpels, a better synergy within the group and for sure the guarantee of keeping the line of the luxury house. Richemont has a strong respect for the brands they manage and will always defend their positions.